Analytical Engine

Avinash summarizes the interesting insights from the recent Emetrics- the online marketing conference. One graph that particularly caught my attention, from a presentation by Tim Hart of J. Paul Getty Trust, is an analysis to determine content consumption of a website.

The blue bar shows the type of content on the site: Education, Research, Collections etc. The red bar shows the percent of Visits to that content.

To put it another way “what are the large chunks of content on the site, what are visitors to our website looking at”.

I am sure the insights will scream out at you. 86% of the content was being consumed by 23% of the visitors. For 25% of the visitors were looking at 4% of the content (Research).

This analysis helps to set the baseline for content consumption at the highest level and informs about the needs of the online visitor to the website. If your website uses any web analytics tool, it should be pretty simple to create the above graph.